Tex Cycle is a award winning recycling company that plays avery important role in Malaysia. Their technlogy are recognise and approve by the ministry to treat waste and dangerous chemicals. This video was the first video done by AC and team proposing client to break the norm of typical corporate video by introducing the idea of symbolism, some visuals to represent a message rather than shooting the exact thing. Examples are, the opening shots where we see clean white back ground with the symbolic item in the foreground to represent the message
Client : Tex Cycle (M) Sdn Bhd
Creative and Ideas by: Lucas
Video Directed by : Lucas & AC
Camera Works : Gannes, Lucas & AC
Editing and Visual Effects : AC & Lucas